The Dacia Hipster has officially been revealed as the brand’s boldest move into the electric vehicle (EV) market. Designed to capture the hearts of urban drivers who value both style and sustainability, this new model blends retro charm with modern technology. With the Dacia Hipster concept, the Romanian automaker aims to redefine what an affordable EV can offer while taking on icons like the Mini Electric and the Volkswagen ID. Beetle.
Unveiled at the Paris Motor Show 2025, the Dacia Hipster has been described as a “budget-friendly EV for the creative generation.” The company says it’s built for “young, expressive city drivers who care about design, technology, and the environment — without the premium price tag.”
Retro Design with a Modern Twist
The Dacia Hipster concept features a minimalist yet striking design inspired by classic European compacts of the 1960s. Rounded LED headlights, smooth body lines, and a customizable color palette make it instantly recognizable. Dacia’s design chief, David Durand, noted that the car’s style was “inspired by urban creativity and nostalgia,” balancing vintage aesthetics with the brand’s rugged DNA.
Inside, the cabin reflects Dacia’s new sustainable ethos, featuring recycled materials, vegan leather seats, and an intuitive digital dashboard. The infotainment system supports Android Auto and Apple CarPlay, and over-the-air updates will keep the software current without dealership visits.
Performance and Range
Built on Renault Group’s CMF-BEV platform, the Dacia Hipster promises an electric range of around 250 miles (400 km) on a single charge, making it practical for daily urban commutes and weekend getaways alike. The electric motor is expected to produce 120 horsepower, offering brisk acceleration for a compact city car.
Dacia claims the Hipster will support fast charging, restoring up to 80% of battery capacity in about 30 minutes. This efficiency will likely appeal to eco-conscious consumers seeking affordable electric mobility.
The Affordable EV Revolution
The biggest talking point around the Dacia Hipster is its expected starting price below £20,000, making it one of the cheapest full-size EVs in Europe. The company’s CEO, Denis Le Vot, described it as “a car that proves style and sustainability shouldn’t come at a premium.”
In an era where EV prices continue to rise, Dacia is positioning the Hipster as a budget-friendly disruptor in the electric segment. Analysts predict it could become one of Europe’s best-selling EVs within its first year of release.
Competing with Mini and VW Beetle
Industry experts have already dubbed the Dacia Hipster concept as the “anti-premium answer” to the Mini Cooper Electric and the Volkswagen ID. Beetle. While those models target nostalgia-driven buyers with deeper pockets, Dacia is tapping into a younger audience that values authenticity, practicality, and affordability.
Its cheeky branding and vintage styling could help Dacia establish a cult following among design enthusiasts and first-time EV buyers.
When Will the Dacia Hipster Launch?
According to Dacia insiders, the production version of the Dacia Hipster will debut in mid-2026, with European sales starting shortly after. The company is expected to reveal more specifications in early 2026, including trim levels and final pricing.
While Dacia hasn’t confirmed plans for a UK release, the brand has a strong following in Britain — and the Hipster could be the model that cements its EV reputation in the market.
Conclusion: Dacia’s Bold Leap into the Electric Future
The Dacia Hipster is more than just another concept car. It represents a shift toward making electric mobility accessible, stylish, and fun. With its retro flair, efficient performance, and affordable pricing, the Hipster could become the people’s electric car — the EV for everyone.
As the EV race accelerates, the Dacia Hipster concept stands out for its blend of nostalgia, innovation, and value, showing that sustainable driving can be both attainable and exciting.
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