Gajraben’s story in the “Circle of Life” series features her striving journey of sacrifices for a better future of her children and Equitas SFB’s unwavering support.
India, August 14, 2023: Equitas Small Finance Bank celebrates the 76 th Independence Day by sharing the inspiring story of a salt farmer couple which presents the essence of
empowerment, resilience, and importance of education. The couple working in a salt marsh of Gujarat is committed to nurturing their children’s dreams, despite facing various
obstacles.
This awe-inspiring video from the ‘Circle of Life’ series by Equitas gives a voice to Gajraben and Satishbhai’s strong hopes for securing a better future for their children through education. The grains of salt resemble the couple’s strong determination and tireless efforts in the tough terrains of the Rann. Where harsh summers and winters challenge people’s endurance. Their unwavering determination to struggle for basic rights, such as education echoes. The sentiment of the historic Dandi March and the pursuit of a brighter future.
Equitas Small Finance Bank
Equitas Small Finance Bank recognized the potential in Gajraben and Satishbhai’s efforts and extended its support. Through a loan which allowed the couple to secure the land they cultivated salt on and further their dreams. Their journey is a testament to the bank’s commitment to go ‘Beyond Banking’ and invest in the dreams of ordinary people,
transforming them into extraordinary stories of success.
“We feel privileged to empower Gajraben and her family through our “Beyond Banking”
initiative” shared Vignesh Murali, Senior Vice President & Head – Marketing, Equitas Small
Finance Bank. “Gajraben and Satishbhai’s journey embodies the essence of our ‘Beyond
Banking’ initiative. Their story is a reminder that every journey, no matter how challenging, is an opportunity to create change. As we celebrate Independence Day, we must draw inspiration and pursue our dreams for a better tomorrow. Furthermore, as responsible citizens we must also empower the society by facilitating the basic necessities in every manner possible. “Equitas Small Finance Bank’s ‘Circle of Life’ series honours stories of determination, valour, and sacrifice. It aims to reignite the spirit of aspiration and remind people to dream. The bank remains committed to fostering a better India by supporting families like Gajraben’s.
Watch the inspiring story of Gajraben encapsulating India’s essence of independence and
igniting hope for a limitless future. The video is available on the social media platforms
of Equitas Small Finance Bank.
Watch video: https://www.youtube.com/watch?v=rxxx-FduABM
About Equitas Small Finance Bank Limited [ESFB]
Equitas Small Finance Bank is one of the largest small finance banks in India. As a new-age bank, we offer a bouquet of products and services tailored to meet the needs of our
customers – individuals with limited access to formal financing channels. As well as affluent and mass-affluent, Small & Medium Enterprises (SMEs) and corporates. Our firmly-entrenched strategy focuses on providing credit to the unbanked and underbanked micro and small entrepreneurs. Thus, developing products to address the growing aspirations at the ‘bottom of the pyramid’, fueled by granular deposits and ‘value for money’.
Please reach out to equitaspr@adfactors.com for further queries.
