What We Know & What Experts Think

AI Mode is Google’s most powerful AI search experience, providing answers to complex questions in a way that anticipates the user’s information needs. Although Google says that nothing special needs to be done to rank in AI Mode, the reality is that SEO only makes pages eligible to appear.

The following facts, insights, and examples demystify AI Mode and offer a clear perspective on how pages are ranked and why.

What Is AI Mode?

Google’s AI Mode was introduced on March 5, 2025, as an experiment in Google Labs, then swiftly rolled out as a live…