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Most startups know the intellectual property (IP) basics: patents, trademarks, designs, copyright. But IP is not just about protecting your assets. Its real value and business success often comes in its strategic use.
IP might feel like a burdensome “legal work”, but smart IP decisions can be your secret weapon; improving control, and credibility of your business. The question is then: how can you make it work?
Trademarks: Look before you launch
You may think a quick internet search is enough to check the availability of a chosen…
