Arattai hits 7.5 million downloads as Zoho-backed messaging platform trends on social media, app charts

Zoho-backed homegrown messaging platform Arattai has topped 7.5 million overall downloads as on Friday, marking one of the fastest adoption feat for a local app in recent times.

The viral streak comes amid clarion calls by ministers, founders and CEOs to embrace the Made-in-India messaging app, the rapid daily sign-ups that followed, and widespread sharing and invitations circulating on social media platforms, including ironically, various WhatsApp groups.

According to the company, Arattai has touched 7.5 million overall downloads (7.5 million accounts…