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Zoho’s homegrown instant messaging and calling app, Arattai, is rapidly gaining popularity on both the App Store and Google Play in India. Designed as a communication platform developed in Chennai, Arattai allows users to send messages, voice notes, participate in meetings, and share stories, photos, and documents, all using just a mobile number. The app has been praised for its clean interface, range of features, and focus on privacy, making it a strong alternative to more established messaging services like WhatsApp.
