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India’s swadeshi rival to WhatsApp Arattai added two million new users on the last day of September. While the numbers are impressive, there are many who look askance at its prospects as a rival to WhatsApp, India’s favourite chat app.
In the renewed push post Trump tariff for self-reliance, Swadeshi Arattai — meaning “chat” in Tamil — launched in 2021 by Sridhar Vembu’s Zoho has foregrounded the conversation around digital self-reliance.
“India First is a powerful sentiment—and it’s exciting to finally see it in the internet space….
