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Google’s John Mueller answered a question about an expired domain that was unable to rank for relevant search queries, including its own brand name. The answer sheds light on how expired domains are handled by Google after they are re-registered.
History Of Expired Domains And SEO
Buying expired domains for their link profiles was a quick way to rank a website about 25 years ago. In those days, it was possible to see the PageRank associated with a domain through Google’s browser toolbar. If the domain was penalized, the PageRank meter would show…
