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In India’s crowded messaging landscape, one homegrown app is making waves. Arattai, developed by Zoho Corporation, has suddenly surged to the top of Apple’s App Store, fueled by government endorsements and a growing appetite for swadeshi tech. But can it take on WhatsApp, the global giant with more than 500 million users in India alone?
What is Arattai?
Arattai, which means “casual chat” in Tamil, was first launched in 2021. The app offers text and voice messaging, audio and video calls, file sharing, stories, group chats, and even broadcast…
