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Perplexity’s Aravind Srinivas lauds Zoho’s Arattai for rapid user spike



Perplexity chief executive Aravind Srinivas on Sunday congratulated Zoho for the sudden popularity of its messaging application Arattai, which added thousands of users in a few days.

“Congrats to Zoho for a very successful launch!” Srinivas wrote on microblogging site X, reposting founder Sridhar Vembu’s tweet.

Zoho-owned Arattai recently saw a significant increase in user traffic after endorsements from senior government officials in line with the rising preference for homegrown applications. Vembu reported that the app’s traffic grew by 100…



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