D2C ecommerce roll-up unicorn Mensa Brands acquired peanut butter brand MYFITNESS to make its foray into the health food category.
According to a statement, MYFITNESS will work on expanding its footprint, launching new categories, scaling D2C, investing in brand-building, and expanding to global markets as a result of this new partnership with Mensa Brands. MYFITNESS sells a variety of health and fitness foods, including flavoured peanut butter, crispy peanut butter, and high-protein bars. MYFITNESS is targeting millennials, Gen Z, and athletes.
GoTo’s legal and corporate secretary said the company follows regulations for public companies and will prioritize the interests of shareholders. Source link
SUMMARY The due diligence is done, and both sides are negotiating final terms for the cash and equity transaction If the deal closes, it will mark one of the biggest consolidation in India’s auto tech sector Notably, CarDekho entered the unicorn club in October 2021 after raising $250 Mn at a $1.2 Bn valuation. It, however, shut down its used-car retail business in 2023 after high operating costs made it unviable Listed auto marketplace CarTrade is reportedly in advanced stages to acquire rival CarDekho in a deal valued at… Source link
From a brand known for its cool urban image and setting the Indian craft brewery benchmark, Bira 91’s survival hangs by a thread. The startup, which has raised more than $200 Mn in funding to date from investors such as Peak XV Partners, Sofina, and Kirin Holdings, among others, is struggling to move past the slowdown that hit its business last year. At the centre of the storm are 600 employees, the investors, and Ankur Jain, the CEO and founder of B9 Beverages Ltd, Bira 91’s parent company. Jain is under pressure to step down… Source link
