Marketing Is 4th Most Exposed To GenAI, Indeed Study Finds

Marketing professionals face one of the highest levels of potential AI disruption across all occupations, with 69% of marketing job skills positioned for transformation by generative AI, according to new data from Indeed.

The analysis evaluated nearly 2,900 work skills against U.S. job postings and found that marketing is the fourth most exposed profession, trailing only software development, data and analytics, and accounting.

The Shift From Doing To Directing

Indeed’s GenAI Skill Transformation Index groups skills into four levels: minimal,…