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McWhorter polled consumers, who indicated that they’d prefer contour bottles over straight-walled ones by a margin of five to one.
Younger consumers saw the bottle as modern and different, while older people who remembered the shape associated it with quality. Consumer interest confirmed, Ivester wanted not just a plastic replica of the glass bottle, but a much larger version. Over the years, Coke had steadily increased the sizes of its fountain drinks. A large soda now stood at 20 ounces, a full 4…
