Review Signals Gain Influence In Top Google Local Rankings

A new analysis from Search Atlas quantifies the interaction between proximity and reviews in local rankings.

Proximity drives visibility overall, while review signals become stronger differentiators in the highest positions.

This study examines 3,269 businesses across the food, health, law, and beauty sectors.

It shows that for positions 1–21, proximity influences 55% of decisions, while review count accounts for 19%. In the top ten, proximity’s influence decreases to 36%, but review count increases to 26%, with review keyword relevance reaching…