Making SEO Personas Actionable Across Teams

Here’s what I’m covering this week: How to get the most out of personas in your day-to-day work across SEO, content, and the broader org.

Because in the AI-search era, personas built from organic queries and prompts have value for every touchpoint: ad copy, sales scripts, support docs, product messaging.

They carry the unfiltered language of your audience (their fears, hesitations, and demands) straight into the hands of the teams shaping your funnel.

If you’re not operationalizing search-data-based personas across departments, you’re…