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For years, the SEO equation appeared to be a fixed and unchanging landscape: optimizing for Googlebot on one side, and creating content for human users on the other. This outdated binary vision is now a thing of the past.
In the current business environment, a new generation of actors is causing significant changes to the online visibility landscape. AI agents such as ChatGPT, Perplexity, Claude, and Gemini are no longer merely processing information; they are exploring, synthesizing, choosing sources to cite, and significantly influencing traffic…
