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Google’s John Mueller answered a question about a situation where multiple pages were ranking for the same search queries. Mueller affirmed the importance of reducing unnecessary duplication but also downplayed keyword cannibalization.
What Is Keyword/Content Cannibalization?
There is an idea that web pages will have trouble ranking if multiple pages are competing for the same keyword phrases. This is related to the SEO fear of duplicate content. Keyword cannibalization is just a catchall phrase that is applied to low-ranking pages that are on…
