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Gone are the days when brands broadcast to the masses, hoping constant visibility would eventually lead to conversion. Consumers today expect engagement in micro moments.
Imagine you log into your bank account online to check your account balance. At that precise moment, you see a personalised offer for a travel credit card, tailored to your recent spending patterns and travel searches. The offer is timely, relevant and easy to act on.
The invisible architecture
What looks like a simple nudge is in fact a sophisticated orchestration of data and AI,…
