Twitter Notes, the long-form content feature that allows users to publish lengthy posts on the platform, seems to be back on track, as confirmed by Twitter owner Elon Musk. In response to a user’s tweet suggesting that Twitter Notes had been rebranded as “Articles,” Musk validated the company’s plans for the project.
Past and Present of Twitter Notes
Twitter initially introduced Twitter Notes in June 2022 before Elon Musk’s acquisition of the social network. It was an experiment involving a select group of writers from the United States, Canada, Ghana, and the United Kingdom. These writers gained access to a “Write” tab on the platform, where they could create and manage all their long-form content. Additionally, their Twitter profiles featured a dedicated Notes tab, allowing followers and other users to view all their extended posts in one place.
Twitter Notes supported rich formatting and the ability to include media such as photos, videos, GIFs, and tweets. Writers could publish their Notes and share them with their followers, who had the option to retweet, share in direct messages, bookmark, or like the posts, similar to regular tweets.
The Mystery of Twitter Notes’ Status
For a while, the status of Twitter Notes remained uncertain, as little information surfaced about the project following Musk’s acquisition of Twitter for $44 billion. Platformer reported in November 2022 that they had put Notes on indefinite “pause.” Additionally, Musk had discontinued other reading-and-writing related Twitter’s ventures, including ad-free articles for subscribers and the newsletter platform Revue.
Renewed Efforts with “Articles”
However, recent developments indicate that Twitter Notes might be making a comeback under a new name, “Articles.” A screenshot showing the familiar Notes interface was shared by a Twitter’s user, who revealed that the feature had been renamed. Musk confirmed this update and shared that Articles would enable users to publish long and complex content with mixed media. He even suggested that users could potentially publish entire books through this feature.
Twitter Retaining Creators and Fighting Competitors
While Musk didn’t disclose additional details about the launch timeline or public access to Articles, the move towards long-form content aligns with Twitter’s efforts to retain creators amidst growing competition from platforms like Instagram Threads. The platform offers ad revenue shares to creators and aims to entice writers to use the platform for their articles, which they would otherwise post on blogs or newsletters like Substack.
By introducing a long-form content distribution feature like Articles, the platform seeks to compete with Substack and re-establish itself as a platform for diverse conversations, including extended discussions beyond the traditional 240-character limit. Musk’s willingness to experiment with character count limits further indicates Twitter’s commitment to evolving and meeting the needs of its user base.
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