The app Threads, touted as the fastest-growing platform, is struggling to retain users’ attention. Although it managed to amass over 150 million downloads within just 10 days, reports indicate a sharp decline in its daily usage, plummeting by almost 50 percent. Users who had initially migrated from Twitter to Threads seem to have lost interest in the app, with daily usage now reduced to a mere 10 minutes compared to the previous 20 minutes.
Data Confirms Decline in Daily Active Users
Data from Sensor Tower and Similarweb corroborates the drop in Threads’ daily active users since its launch on July 5. Sensor Tower’s figures reveal a decline of approximately 20 percent, while Similarweb’s data highlights a global decrease of more than 25 percent in daily active users on Android phones. Additionally, the time spent on the platform has plunged by over 50 percent.
Meta Plans to Introduce More Features and Improve User Experience
Despite the initial setbacks, it is worth noting that Threads is still in its early stages. Meta, the company behind the app, has plans to introduce additional features similar to Twitter in the future. These enhancements could potentially attract more users and lead to increased daily usage on Threads. A company spokesperson acknowledged the current challenges but remains optimistic about the platform’s initial success, surpassing their expectations. They emphasized Meta’s commitment to ensuring stable performance, introducing new features, and continuously improving the user experience in the months ahead.
Threads Downloads Led by India, Twitter Faces Financial Challenges
Data from data.ai highlights India as the leading country in terms of Threads app downloads, accounting for 33 percent of global downloads. Brazil follows with 22 percent, and the United States with 16 percent. On the other hand, Twitter’s CEO, Elon Musk, reported a 3.5 percent increase in global usage on the platform. Twitter also plans to share ad revenue from profile page views soon. However, Musk has also acknowledged that Twitter faces financial challenges, with a significant 50 percent drop in advertising revenue and substantial debt from the past.
In conclusion, while Threads has achieved an impressive milestone in terms of initial sign-ups, it now faces the challenge of retaining users’ engagement. Meta’s efforts to introduce more features and enhance the user experience may prove crucial in revitalizing daily usage and achieving the momentum the platform aims for. Meanwhile, Twitter confronts its own financial hurdles amid changes in advertising revenue and debt concerns.
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