Google Discover Adds Social Media Posts & Follow Buttons

Google is updating Discover with two changes that could change how your content finds readers.

You can now follow publishers directly in Discover, and Google will start showing social posts from platforms like X, Instagram, and YouTube Shorts in the feed.

Rollout begins today, with social integrations coming in the weeks ahead.

Layla Amjadi, Senior Director of Product Management for Search, wrote:

“We’re updating Discover to make it even easier to find, follow and engage with the content and creators you care about most. From creators to news…