HCLSoftware launches AI-first MarTech platform Unica+ in India

HCLSoftware on Tuesday announced the launch of HCL Unica+, an AI-first marketing technology platform designed for what it calls the “Intelligence Economy.”

The company said Unica+ will help businesses deliver hyper-personalised, data-driven marketing at scale, addressing the challenges of India’s diverse, multi-lingual market and digital-native population.

“We’re moving beyond the Attention Economy into the Intelligence Economy,” said Rajesh Iyer, Executive Vice President & Portfolio General Manager, Business & Industry Solutions,…