Personas Are Critical For AI search

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Here’s what I’m covering this week: How to build user personas for SEO from data you already have on hand.

You can’t treat personas as a “brand exercise” anymore.

In the AI-search era, prompts don’t just tell you what users want; they reveal who’s asking and under what constraints.

If your pages don’t match the person behind the query and connect with them quickly – their role, risks, and concerns they have, and the proof they require to resolve the…