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Health, technology, and sustainability have emerged as the defining forces reshaping how Indians buy and consume food, according to PwC India’s latest Voice of the Consumer 2025: India perspective survey.
The study, which surveyed more than 21,000 consumers globally, including 1,031 in India, shows a decisive shift in consumer priorities — from the need for safer food and cost-consciousness to the embrace of wellness technology and eco-friendly practices.
Health and safety take the front seat
For Indian consumers, food safety is no longer…
