D2C beauty and personal care startup Clensta has secured INR 75 crore in led by TradeCred, with co-leading support from Shaikh Mohammad Ibrahim Abdulaziz Bin Ibrahim Almualla of the Royal Family from the UAE. Other investors who participated in the funding round include Ex-Im Bank of India, Mumbai Angels, Keiretsu, LetsVenture, and O2 VC Fund. Notably, Bollywood actor Parineeti Chopra has also joined as an investor, partner, and brand ambassador for Clensta.
Funding to Support Operations and Brand Awareness
Clensta intends to utilize the fresh capital to expand its operations, enhance nationwide brand awareness, and strengthen marketing and distribution efforts both online and offline. Since its establishment in 2016 by Puneet Gupta, the startup has been offering a wide range of sustainable personal care products across various categories, including hair care, skincare, body care, fragrance, and more. These products are meticulously researched and developed at IIT-Delhi, and the company has developed proprietary technologies like STAR (Safe Transdermal Absorption of the Reactive Ingredients Technology) and CRAN (Complete Release of Active Nutrients) for effective and safe absorption of ingredients.
Clensta’s Impressive Growth and Future Plans
Clensta boasts ownership of five technologies and holds several patents. Its products are available on popular platforms such as Nykaa, Amazon, Flipkart, and others, as well as in offline stores. With the recent funding, the company has raised a total of INR 105 crore since its inception. Clensta reported a 100% increase in topline growth in FY23 and aims to triple its growth in FY24. His Highness Shaikh Mohammad Ibrahim Abdulaziz Bin Ibrahim Almualla of the Royal Family from the UAE expressed confidence in Clensta’s progress and its dedication to innovation and strategic expansion.
Competition and Market Outlook
In the rapidly growing Indian beauty and personal care market, projected to reach $28 billion by 2030 with a CAGR of 27% between 2022 and 2030, Clensta competes with well-known brands such as WOW Skin Science, Mamaearth, RAS, Plum, and Deepika Padukone’s 82°E. Other D2C brands in the space have also attracted significant investments and celebrity brand ambassadors. Clensta aims to expand its global footprint and introduce its revolutionary products to consumers worldwide, leveraging its association with prominent investors like Shaikh Mohammad Ibrahim Abdulaziz Bin Ibrahim Almualla.
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