Bias In Search: Visibility, Perception, And Control

Bias in search isn’t always negative. It’s easy to frame it as something sinister, but bias shows up for structural reasons, behavioral reasons, and sometimes as a deliberate choice. The real task for marketers and communicators is recognizing when it’s happening, and what that means for visibility, perception, and control.

Two recent pieces got me thinking more deeply about this. The first is Dejan’s exploration of Selection Rate (SR), which highlights how AI systems favor certain sources over others. The second is Bill Hartzer’s upcoming…