Urban Company’s CEO bets on quick service Insta Help as a growth driver

Gurugram-based home services marketplace Urban Company is banking on its newly launched quick service offering, Insta Help, to drive higher engagement and repeat usage on its platform, cofounder and CEO Abhiraj Singh Bhal said on Tuesday.

“We are seeing fast traction, and we believe in the future this category (Insta Help) could be a very important category for the platform, because it has the potential to create high frequency and high engagement with the platform and become a strong top-of-the-funnel driver for our app,” Bhal said at the…