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India’s consumer wellness market is massive and growing fast. However, its fitness segment remains highly fragmented, lacking consistent outcomes or a standardised user experience. According to The India Watch estimates published a year ago, the country was home to 69,400 gyms (currently, this number can be well beyond 200K), but only 14% of these businesses belonged to branded or organised players. For users, it means wildly inconsistent experiences and limited brand loyalty. Therefore, most of them switch between apps, drop off after…
