Dot & Key reported FY25 GMV of INR 910 Cr and NSV of INR 529 Cr, with EBITDA margins improving from 8% in FY24 to 14% in FY25
Founded in 2018, the brand focusses on clean, problem-solving skincare, backed by in-house R&D, playful packaging, and consumer-led product development, expanding across 20K+ retail outlets and 237 Nykaa stores
With 70% sales from ecommerce, 20% from its website, and 10% from offline channels, Dot & Key blends strong distribution with personalised skincare experiences to strengthen its edge in a…








