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Google says it’s actively working to surface more source links inside AI Mode.
Robby Stein, VP of Product for Google Search, outlined changes designed to make links more visible.
Stein wrote on X that Google has been testing where links appear inside AI answers and that the long-term “north star” is to show more inline links.
He added that people are more likely to click when links are embedded with context directly in the response.
Stein stated:
“We’ve been experimenting with how and where to show links in ways that are most helpful to…
