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Google just announced a new unifying identity for its Local Services Ads (LSAs) verification badges.
Called Google Verified, the badge will replace several different trust signals that advertisers and consumers have been seeing over the years.
This includes the Google Guaranteed, Google Screened, License Verified by Google, and the Money Back Guarantee program.
Starting in October 2025, eligible LSAs that pass the necessary screenings will display this streamlined mark: a single badge designed to communicate credibility in a more consistent way.
