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Labubu is a plush monster toy, but it’s also on track to be a billion-dollar business.
This week, Labubu-maker Pop Mart released its financial results for the first half of 2025, giving the public more insight into just how rabid the world is for this plush monster toy. Pop Mart’s Monsters series, which includes Labubu, generated around $670 million in revenue in the first half of the year, putting it on track to earn over $1 billion by the year’s end. That’s a 688% increase year-over-year, even eclipsing the sales of Mattel toys like…
