DOBRA, an emerging Indian food-and-beverage brand bringing a modern twist to nostalgic favourites, has raised a ₹ 1.5 Cr. Seed round, led by the D2C Insider Super Angels Fund.
The investment will accelerate DOBRA’s expansion across Offline Channels of Modern Retail, and Food Services as well as Digital Channels of Quick Commerce, and Direct-to-Consumer (D2C), as the brand looks to capture the growing demand for premium, experience-led FMCG products in India’s $170 billion sector.
What makes this funding round stand out is the participation of the D2C Insider Super Angels Fund, a network of celebrated founders and operators from India’s leading consumer brands.
“D2C Super Angels bring more than just capital” said Rahul Johar, Co-founder of Oxbow Brands, which launched DOBRA. “They bring the kind of battle-tested insight you only get from building category-defining consumer brands in India. For us, this isn’t just funding, it’s an endorsement from people who truly understand what it takes to scale consumer brands in India.”
DOBRA’s current product line features reinvented Pop Goli Soda, Artisanal Cotton Candy, and Tapioca Crisps, crafted to transpose consumers back to childhood memories while delivering a premium, contemporary taste.
Abhishek Shah, Partner at D2C Insider, said: “DOBRA’s ability to blend authentic Indian flavours with a modern, premium format, and execute across multiple channels, by being present where the consumer prefers to shop, is exactly what Indian consumers are looking for today. Combine that with a seasoned founding team, and you have a rare opportunity to back a high-potential brand in FMCG space.”
With this fresh capital, DOBRA aims to strengthen its operations, expand its product line-up, and deepen consumer trial, preparing for the next stage of growth across India and laying the groundwork for future international expansion
The transaction was supported by BizLegal, Allied Law Practices, SVJS and other advisors from the startup ecosystem.
About DOBRA:
DOBRA is an Indian F&B brand offering premium reinventions of regional favourites, from Pop Goli Coda to Artisanal Cotton Candy and Tapioca Crisps. Founded by Oxbow Brands, whose team has decades of experience in building premium consumer brands and national distribution networks in India. DOBRA brings fun moments and memories to consumers through elevated quality and taste of their products, using an Omni Channel approach that spans Modern Retail, Quick Commerce, Food Service, and D2C.
About D2C Insider Super Angels Fund:
The D2C Insider Super Angels Fund is powered by a network of leading founders, investors, and operators, including Vivek Biyani (Broadway), Rohit Bansal & Kunal Bahl (Snapdeal, Titan Capital, Unicommerce), Bhisham Bhateja and Hitesh Dhingra (The Man Company), Anupam Mittal (Shaadi.com), Muralikrishnan B (Xiaomi India), Vedang Patel (The Souled Store), Deep Bajaj (Sirona) and Gaurav Gupta (Shipway), who back high-potential consumer brands with both capital and strategic guidance.
