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Since the turn of the Millennium, marketers have mastered the science of search engine optimization.
We learned the “rules” of ranking, the art of the backlink, and the rhythm of the algorithm. But, the ground has shifted to generative engine optimization (GEO).
The era of the 10 blue links is giving way to the age of the single, synthesized answer, delivered by large language models (LLMs) that act as conversational partners.
The new challenge isn’t about ranking; it’s about reasoning. How do we ensure our brand is not just mentioned, but…
