Nintendo anticipates selling 15 million Switch 2 units in its launch year, a figure deemed conservative by analysts and investors given the anticipated high demand. While the company acknowledges the fervor surrounding the hybrid console, they attribute the lower forecast to the Switch 2’s higher price point compared to its predecessor.
This projection remains unaffected by recent US tariffs. Despite speculation, Nintendo has explicitly stated that these newly imposed tariffs did not factor into their sales volume estimates. The company seems to be managing expectations, potentially indicating a strategy focused on long-term profitability over initial sales volume, or cautiousness regarding production capacity and market response to the increased price.
