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As the festival season begins, quick commerce platforms have emerged as a dominant force in festive shopping, witnessing a surge in demand for rakhis and gifts for Raksha Bandhan.
Consumers are increasingly turning to quick commerce apps for buying items beyond groceries. To tap into this demand, Blinkit, which is currently the market leader, started accepting international orders.
“Raksha Bandhan special—we’ve switched on international orders on Blinkit again this year. Folks living abroad can now send rakhis and gifts to their siblings in…
