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Amazon India has launched its AI shopping assistant, Rufus, on its desktop website, expanding its accessibility beyond the mobile app where it debuted in August 2024. The move aims to empower shoppers with informed purchase decisions, particularly during the upcoming Prime Day sale from July 12-14. Rufus, designed to answer product-related questions and provide recommendations, will now be readily available to users browsing Amazon on their computers. This rollout signifies Amazon’s commitment to integrating AI-powered tools across its platforms to enhance the customer experience and streamline the online shopping process. By offering Rufus on desktop, Amazon aims to cater to a wider range of users and shopping preferences.
