How To Discover Who You Are As A Brand

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing.

Before you can create an effective marketing, SEO, content strategy, or even a business strategy, you need to know who you are as a brand. It’s a step many marketers and business leaders overlook, but it’s the one that makes everything else work.

This episode breaks down why identity is the starting point for your business to have impact.

Editor-in-Chief of Search Engine Journal, Katie Morton, sits down with Mordy…