Google is updating its cryptocurrency advertising policies in the European Union to comply with the EU’s Markets in Crypto-Assets (MiCA) regulations, which took effect in December 2024. This update, expected later this month, reflects the EU’s position as a leading region in regulating digital assets.
The new policies will detail specific guidelines for advertising crypto products within the EU. This move is significant given the largely unregulated global crypto market, which is prone to volatility. By aligning with MiCA, Google aims to provide a clearer framework for crypto advertising, offering guidance on acceptable and unacceptable practices. This update ensures that crypto promotions within the EU adhere to the region’s defined standards for digital asset oversight.
