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In 2024, Google turned the SERP into a storefront.
In 2025, it turned it into a marketplace with an AI-based mind of its own.
Over the past 12 months, Google has layered AI into nearly every inch of the shopping search experience by merging organic results with product listings, rolling out AI Overviews that replace traditional product grids, and introducing a full-screen “AI Mode.”
Meanwhile, ChatGPT is inching closer to becoming a personalized shopping assistant, but for now, the most dramatic shifts for SEOs are still happening inside…
