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New AI platforms, powered by generative technologies like Google’s Gemini, Microsoft’s Copilot, Grok, and countless specialized chatbots, are rapidly becoming the front door for digital discovery.
We’ve entered an era of machine-led discovery, where AI systems aggregate, summarize, and contextualize content across multiple platforms.
Users today no longer follow a linear journey from keyword to website. Instead, they engage in conversations and move fluidly between channels and experiences.
These shifts are being driven by new types of digital…
