In a move sending ripples across the golf equipment industry, L.A.B. Golf—the brand behind the revolutionary lab putters—has sold a majority share to private equity powerhouse L Catterton. The deal, reportedly valued at over $200 million, marks one of the most significant acquisitions in the golf club market since Callaway’s purchase of Odyssey in 1997.
For those who follow innovation in golf, lab putters have long been hailed as disruptive. Now, with financial backing from L Catterton—a firm supported by luxury conglomerate LVMH—L.A.B. Golf is poised to accelerate its dominance in both amateur and professional circles.
What Makes Lab Putters So Special?
L.A.B. Golf, short for Lie Angle Balance, offers a unique approach to putting. The core technology of lab putters lies in how the weight and shaft angle work together to reduce torque. This helps golfers keep the putter face square through impact without the need for manipulation—resulting in more consistent, confident strokes.
Despite their futuristic and unconventional appearance, these putters have gained traction on global tours. Their moment in the spotlight came earlier this summer when PGA Tour pro J.J. Spaun drained a 64-foot putt using a L.A.B. DF3, sealing a victory at the U.S. Open and elevating the brand into golf’s mainstream consciousness.
L.A.B. Golf’s Journey to a $200M Valuation
Founded nearly a decade ago, L.A.B. Golf was on life support until 2018 when current CEO Sam Hahn, a former music promoter and bar owner, acquired the company. Under Hahn’s leadership, sales have reportedly soared by 18,000%, cementing L.A.B. Golf’s place as one of the fastest-growing brands in the industry.
In 2024 alone, the company sold around 130,000 units. With new models like the Oz.1 and Oz.1i gaining traction, insiders suggest sales could triple by 2025. The acquisition by L Catterton is expected to support this explosive growth, with Hahn likely to continue as CEO.
“I always believed in the technology,” Hahn was quoted as saying after Spaun’s win. “Now the world is starting to believe in it too.”
Industry Implications of the Acquisition
L Catterton’s interest signals a larger trend: private equity firms see strong ROI potential in specialty sports gear, especially when there’s a mix of passionate consumer following and cutting-edge tech. Until now, neither L Catterton nor LVMH had major stakes in golf equipment.
This acquisition could also set the stage for broader expansion into retail, global markets, and digital custom fitting—areas where premium brand strategy and capital can truly elevate lab golf to the next level.
Former founder Bill Presse addressed the community via Reddit, sharing his optimism: “My dreams have been realized… The new owners are incredible. I’m still a shareholder and fully committed to the journey.”
The Future of Lab Putters
The deal is expected to inject fresh capital into R&D, fueling further innovation in putter technology. With strong brand recognition, a unique product, and now financial firepower, L.A.B. Golf is teeing up for a global surge.
For golfers, that means more availability, customization, and potentially lower prices through scale. For the industry, it’s a signal that lab putters are no longer niche—they’re the future.
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