Honasa looks beyond beauty and skincare to new growth categories

Honasa Consumer, which owns beauty brands such as Mamaearth and BBlunt, is looking to expand into newer product categories such as laser masks, face massagers, facial rollers and LED light therapy devices, people aware of the company’s plan said.

This comes at a time when sales of Honasa’s flagship Mamaearth brand have slowed, prompting the parent company to recalibrate its focus, one of the people cited earlier told ET. “The company is looking at trying out multiple new things as it chases the next level of growth,” the person said.

“Mamaearth…