Itch.io is the latest marketplace to crack down on adult games

Indie video game marketplace Itch.io announced this week that it has “deindexed” adult and not-safe-for-work games, removing them from its browse and search pages.

The move, the company said, was in response to a campaign by Collective Shout (an advocacy group that has previously criticized video games, rap music, and lingerie commercials) targeting both Itch.io and Steam for selling “No Mercy,” a game that depicts rape and incest.

In an open letter addressed to executives at PayPal, Mastercard, Visa, and other payment processors,…