Product Manager vs. Product Owner: Why Teams Get These Roles Wrong

Ask five companies to define the role of a Product Manager, and you’ll get ten different answers. Modern product teams are more specialized than ever, but that specialization often leads to blurred lines and blurred responsibilities.

Product Manager. Product Owner. Growth Product Manager. Delivery Manager. Business Analyst. Technical Product Manager. Product Marketing Manager. The list goes on. For those navigating modern product development — whether in tech, healthcare, or enterprise SaaS — this growing alphabet soup can become…