In a strategic move to make way for the upcoming Pixel 10, Google has introduced significant discounts on the Google Pixel 9, offering consumers one of the best chances yet to get their hands on the 2024 flagship at a reduced cost. This recent development comes as part of a broader pricing strategy that also affects the Pixel 8 Pro and aligns with the company’s upcoming device launch in August 2025.
Google Pixel 9: A Flagship Still Worth Considering
Despite its successor’s imminent arrival, the Google Pixel 9 remains a formidable device in the Android ecosystem. Packed with Google’s cutting-edge AI features like Magic Editor, Best Take, and Video Boost, the Pixel 9 bridges the gap between raw performance and smart software optimization. Many of these features have even trickled down to the older Pixel 8 series, though the Pixel 9 still retains its edge in terms of hardware improvements and overall user experience.
This makes the Pixel 9 a solid choice for anyone looking to experience premium Android performance without paying top dollar for the soon-to-launch Pixel 10.
Latest Discounts & Trade-In Offers
As per a July 22 Forbes report, Google has introduced aggressive discounts on its current lineup in the UK, cutting the Pixel 9 price by £320 ($431.30), bringing it down to £679 ($915.16). Similarly, the Pixel 9 Pro and Pixel 9 Pro Fold have seen price drops of up to £350.
While U.S. buyers haven’t received equivalent offers yet, analysts predict similar markdowns to appear in the Google Store shortly after the Pixel 10 launch. If you’re in the U.S. and considering an upgrade, it may be worth holding off just a few more weeks.
The Trade-In Catch
One area where Google still lags behind competitors like Apple and Samsung is trade-in value. Although a temporary surge in U.K. trade-in offers saw older devices like the Pixel 7 Pro fetching up to $618, the U.S. market still faces significantly lower valuations — with the same phone currently worth only $145 through the Google Store.
If maximizing your trade-in value is a priority, you may want to explore third-party resellers or secondary marketplaces before committing to Google’s built-in trade-in service.
Pixel 10 on the Horizon
The Pixel 10 is expected to launch in August 2025, and Google is already teasing early-bird offers. Users who sign up for Google’s promotional emails by September 4 will receive an exclusive discount code. While details about the discount are still under wraps, the promotion clearly aims to build anticipation for what Google calls its most advanced Pixel yet.
Still, for many users, the enhancements in the Google Pixel 9 — including improved thermals, AI camera tech, and a brighter OLED display — are more than sufficient, especially at a discounted price.
Why the Google Pixel 9 Still Makes Sense in 2025
Despite being nearly a year old, the Google Pixel 9 is still future-proofed with guaranteed updates for five years, ensuring users enjoy the latest features and security patches well into 2030. For Android enthusiasts who want flagship features without flagship prices, this device hits the sweet spot.
Additionally, with the Pixel 8 series likely to be phased out following the Pixel 10 launch, this may be your last chance to buy directly from Google before inventory shifts entirely to newer models.
Final Thoughts
With the Google Pixel 9 now significantly more affordable, 2025 buyers face a compelling decision. Whether you’re upgrading from an older device or finally making the jump to Google’s ecosystem, there has never been a better time to consider the Pixel 9.
From enhanced AI features to sleek hardware design and long-term software support, the Google Pixel 9 continues to offer tremendous value — especially with new price cuts that are already making headlines.
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