Brand Bias For Visibility In Search & LLMs With Stephen Kenwright

I recently saw Stephen Kenwright speak at a small Sistrix event in Leeds about strategies for exploiting Google’s brand bias, and a lot of what he said still feels as fresh today as it did over a decade ago when he first started promoting this theory.

Right now, the search experience is changing more than in the last 25 years, and many SEOs are citing that brand is the critical focus for survival.

Some might say (Stephen included) that this is what SEO should always have been about.

I spoke to Stephen, the founder of Rise at Seven, about his talk…