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This post was sponsored by GatherUp. The opinions expressed in this article are the sponsor’s own.
If your business has a great local, word-of-mouth reputation but very few online reviews, does it even exist?
That’s the existential riddle facing local businesses and agencies in 2025.
With Google’s AI Overviews (AIOs) now reshaping the search experience, visibility isn’t just about being “the best.”
It’s about being part of the summary.
And reviews? They’re no longer just trust signals. They’re ranking signals.
