ETtech Explainer: Why Blinkit is shifting to an inventory-led model

Quick commerce platform Blinkit is moving from a marketplace model to an inventory-led approach after parent Eternal became an Indian-owned and controlled company (IOCC) in April.

ET reported on July 13 that Blinkit has informed sellers it will transition to this new model starting September.

What is the inventory-led model?

In an inventory-led setup, Blinkit will directly purchase products from brands or sellers, store them in its own warehouses (dark stores), and handle the entire supply chain, from procurement to delivery.

This means Blinkit fully…