SEO Rockstar “Proves” You Don’t Need Meta Descriptions

An SEO shared on social media that his SEO tests proved that not using a meta description resulted in a lift in traffic. Coincidentally, another well-known SEO published an article that claims that SEO tests misunderstand how Google and the internet actually work and lead to the deprioritization of meaningful changes. Who is right?

SEO Says Pages Without Meta Descriptions Received Ranking Improvement

Mark Williams-Cook posted the results of his SEO test on LinkedIn about using and omitting meta descriptions, concluding that pages lacking a meta…